New local partnership promotes unique flat screen information system worldwide

PETERBOROUGH,ON/April 23, 2012—Emmatt Digital Solutions and Sign-A-Rama of Peterborough showcased a new partnership today designed to take Emmatt’s interactive BallyHooTV into the international marketplace.
“The market for this system is expanding rapidly worldwide, and to capitalize on this we have teamed up with Sign-A-Rama Peterborough as an authorized reseller and franchise distributor,” said Chris Calbury, partner, Emmatt Digital Solutions Inc.
“We are confident they will quickly generate sales of BallyhooTV both locally and internationally.”
U.S. shipments of signage and professional displays in 2012 are projected to reach 17.3 million units, up from 15.4 million units last year and 13.5 million units in 2010 in the U.S. according to information and analysis provider HIS, Calbury noted. Deliveries in the fourth quarter alone were worth an estimated $3.8 billion.2011351
Morgan Smith, Sign-A-Rama,, recently returned from the annual worldwide Sign-A-Rama conference in Las Vegas, where he promoted the system to Canadian and international franchises. Sign-A-Rama has more than 1000 locations in 50 countries around the world, Smith noted, and potential reach for the BallyhooTV system is significant.
“We came away from the conference with five strong leads for enthusiastic franchises in B.C. and Alberta. One has a restaurant client requiring exactly what BallyhooTV has to offer.
“Additionally, Sign-A-Rama Canada has become a sister-country to the eighty-eight Australian Sign-A-Rama franchises and we are looking forward to launching BallyhooTV into the Australian market later this year.”
Sign-A-Rama’s Rye Street store was the location of a demonstration of the large screen information system, where Emmatt partners Calbury and Kimberley Appleton donated a complete system to the local YWCA Crossroads Shelter for women and children.
Lynn Zimmer, YWCA Peterborough executive director, got a short lesson on how to operate the user-friendly system.
“We plan to use BallyHooTV to make information about the shelter more available to our clients,” Ms. Zimmer said.  “With this system, a woman can learn about special activities or groups taking place in the shelter or community that day. She’ll be able to learn about the services that are available to her, and watch staff profile videos to help her put a name to the face of the counselor she may not yet have been introduced to.”
The system could also show emergency fire alarm procedures to women with hearing loss through video with closed captioning options, Ms. Zimmer noted.
“We can even run beautiful photographs and soothing music, inspirational messages, stress relief suggestions and offer women the latest news or the weather forecast through the RSS feed. The possibilities seem endless.”
For further information contact:
Jane Davidson
Best Write Communications

About Jane Carthew Davidson

As a former senior public relations specialist with a large publicly traded multi-national chemical company, Jane Carthew Davidson produced the company’s award winning annual report for several years. Later, she was media relations specialist for Ontario’s Municipal Property Assessment Corporation (MPAC), where she wrote speeches for the executive team, trained spokespersons across the province, and developed talking points and strategies designed to clarify the role played by property assessment within the municipal taxation system. Jane is a former business reporter for the Globe and Mail Report on Business, and the Toronto Star’s Business Today. Her articles have appeared in the Toronto Star, the Medical Post, the Anglican Journal, the Financial Post and most recently, the Globe and Mail’s special supplements on subjects as wide ranging as organic farming and new investment regulations. On several occasions, Jane’s media savvy and quick research skills enabled her to win broad media attention and investment queries from Canada, the Unites States and Europe, for a unique medical device start-up venture. Following Peterborough’s Flood of the Century in 2004, Jane handled media relations for the City of Peterborough, developing and implementing the communications plan for the city’s media outreach to afflicted citizens, concerned insurance companies, city staff and other government stakeholders.
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