Media training

Does the thought of a microphone thrust into your face cause you to have a sudden attack of empathy with a deer caught in the headlights?

I can help you. Many media training workshops look, sound and feel like they came out of a can. As far as I’m concerned, that’s exactly where they belong.

And may the lid never open.

You can tell when someone has been media trained in a one-size-fits-all seminar. Their eyeballs glaze over and they’ll look up to the right to check their memorized responses. Voices flatten to a zombie like tone and, if you study their bodies for any sign of natural breathing, you won’t find it, because it’s not there.

They’ve tightened, flattened out and what’s most significant: they are getting called on it. Just watch  CBC’s Power and Politics with its rotating power panel of pundits and parliamentarians to see what I mean.

Ruthless and pithy tweets and texts from the viewers race across the screen while media-trained spokespersons mouth their key messages like fish landed on a dock, gasping for air.

When I first started leading media training workshops, I decided to take a more personal, tailored approach, and I‘ve never been sorry.

You benefit, and here’s how. I do include the usual boilerplate stuff: what the media needs, why, what makes a good press release versus fishwrap, making good use of social media, and what you need to do in a crisis. All that good stuff.

But I go further. I do a prelim questionnaire to find out what you think you need the most, what concerns you – in other words, your fears and what you absolutely pray you will never, ever get asked. Then I work with you. I work on your breathing, eye contact, and naturalness. I ask you to memorize your talking points, make them part of your DNA and then to throw them out.

You learn how to be believable and to stand behind what you say with integrity.

Get in touch. I can help you.