Get it Covered Seminar

Jane DavidsonMedia releases, media conferences: how to make them work for you

Wednesday, May 13, 2015
1:00 PM to 4:00 PM (EDT)

Peterborough Lions Club
347 Burnham Street
Peterborough, ON K9H 1T5

Register here!

Questions? Call Jane at 705-772-7692.

Finally, you’ll learn how to write a media release that works AND you’ll learn how to organize an effective press conference.

Part 1: Media release “musts” include:

  • proper media release format
  • how to present your release properly using email
  • how to make your release newsworthy and timely
  • how to target your releases to the right audiences (media, cause advocates, opinion leaders, investors)
  • how to write a terrific headline
  • SEO keywords – how to make sure your release gets “found.”
  • How to marry your release with Twitter.

Part 2: Organizing a press conference includes:

  • picking the right venue, and the right time
  • choosing spokespeople – how many are too many?
  • why you need media kits
  • why you need visual aids and graphics




About Jane Carthew Davidson

As a former senior public relations specialist with a large publicly traded multi-national chemical company, Jane Carthew Davidson produced the company’s award winning annual report for several years. Later, she was media relations specialist for Ontario’s Municipal Property Assessment Corporation (MPAC), where she wrote speeches for the executive team, trained spokespersons across the province, and developed talking points and strategies designed to clarify the role played by property assessment within the municipal taxation system. Jane is a former business reporter for the Globe and Mail Report on Business, and the Toronto Star’s Business Today. Her articles have appeared in the Toronto Star, the Medical Post, the Anglican Journal, the Financial Post and most recently, the Globe and Mail’s special supplements on subjects as wide ranging as organic farming and new investment regulations. On several occasions, Jane’s media savvy and quick research skills enabled her to win broad media attention and investment queries from Canada, the Unites States and Europe, for a unique medical device start-up venture. Following Peterborough’s Flood of the Century in 2004, Jane handled media relations for the City of Peterborough, developing and implementing the communications plan for the city’s media outreach to afflicted citizens, concerned insurance companies, city staff and other government stakeholders.
This entry was posted in Case Studies, Events and Training. Bookmark the permalink.