Category Archives: Tips

Tips for the interview – Part 1

I’d love to say there is nothing to fear when you are being interviewed by the media, but I’d be lying. There is. You CAN blow it and mess up your message. You can even buy yourself a fresh issue … Continue reading

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How to write a press release that works for you

Follow these basic tips and you’ll have a release that works: Plan your objectives. Know WHY you are putting out a release. Exactly what do you want? A story? A mention? An interview? A spot on your website? (should be there … Continue reading

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Press release writing 101 – how to get media pick-up and avoid the trash bin.

First let’s define what a press release actually is, and what it is not.  It is not a speech, not a rant, and not an ad in disguise.  I’ve seen lots of releases that were ads in disguise and frankly, … Continue reading

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