Category Archives: Media Relations Tips

Tired of seeing your media releases going nowhere? 7 tips to ensure they get traction

People are often confused about what a media release actually is, and what it isn’t. For starters, a media release is not a speech, not a rant, and most importantly, not an ad in disguise. Journalists find these last kinds … Continue reading

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7 tips on how to run a good media conference

If you have a story that is too big, urgent or important for individual media interviews, that’s the time to hold a media conference. (If you want to frustrate the daylights out of the invited media, start late, run on too long and don’t leave … Continue reading

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Reporters hunting for controversy? 11 tips to help you manage.

Big plans in the municipality going sideways? Staff and council not on the same page? A chat with a local CAO (chief administrative officer) led me to write this post on municipal staff and what they can do when faced … Continue reading

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More dos and don’ts for taking the client to see the editor…

Keys to successful editorial board meetings Continue reading

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Editorial Board Meetings – they work!

Editorial Board Meetings still have a place in a social media world… Sometimes the key to getting your message out correctly is to SLOW THINGS DOWN, and get the attention of your (still relevant) key media audience, with an old-fashioned face to … Continue reading

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5 tips for media spokespersons during a press conference

1) You are the media spokesperson, let’s say. To keep control,  you should ask for raised hands for questions and only call on reporters who raise their hands. This ideally prevents shouting and interruptions. Remember, you are participating in an organized … Continue reading

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Tips for the interview – Part 1

I’d love to say there is nothing to fear when you are being interviewed by the media, but I’d be lying. There is. You CAN blow it and mess up your message. You can even buy yourself a fresh issue … Continue reading

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Press release writing 101 – how to get media pick-up and avoid the trash bin.

First let’s define what a press release actually is, and what it is not.  It is not a speech, not a rant, and not an ad in disguise.  I’ve seen lots of releases that were ads in disguise and frankly, … Continue reading

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