Category Archives: Tips

Entrepreneurs ignore the news at their peril

When I lead a media training workshop for entrepreneurs, I like to ask them what media they follow. You see the underlying assumption: everybody follows some sort of news, and everybody has a good solid (balanced) notion of what is … Continue reading

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Tired of seeing your media releases going nowhere? 7 tips to ensure they get traction

People are often confused about what a media release actually is, and what it isn’t. For starters, a media release is not a speech, not a rant, and most importantly, not an ad in disguise. Journalists find these last kinds … Continue reading

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7 tips on how to run a good media conference

If you have a story that is too big, urgent or important for individual media interviews, that’s the time to hold a media conference. (If you want to frustrate the daylights out of the invited media, start late, run on too long and don’t leave … Continue reading

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When NOT to do a press release for a start-up, and why

 A client had booked me for a good news release. The client, a start-up, has an exciting product in the development stages. An excellent business plan, strong industry partners, an expert board of directors, and loyal local investors – all the … Continue reading

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Want trouble? Don’t have an issues management plan

People often want to know the difference between issues management and a crisis. Some use “issue” interchangeably with crisis, but they are not the same. An issue is usually, but not always, slow burning, whereas a crisis is often an … Continue reading

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Reporters hunting for controversy? 11 tips to help you manage.

Big plans in the municipality going sideways? Staff and council not on the same page? A chat with a local CAO (chief administrative officer) led me to write this post on municipal staff and what they can do when faced … Continue reading

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More dos and don’ts for taking the client to see the editor…

Keys to successful editorial board meetings Continue reading

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Editorial Board Meetings – they work!

Editorial Board Meetings still have a place in a social media world… Sometimes the key to getting your message out correctly is to SLOW THINGS DOWN, and get the attention of your (still relevant) key media audience, with an old-fashioned face to … Continue reading

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Find the centre point of your online life, and work it!

“Blogging,” she told us, “is just critical. It’s the centre point of your online life.” Our local editors group sponsored a workshop by social media guru Sofie Andreou www.sofieandreou.com recently, and yes, she DOES have the stripes to earn the title … Continue reading

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5 tips for media spokespersons during a press conference

1) You are the media spokesperson, let’s say. To keep control,  you should ask for raised hands for questions and only call on reporters who raise their hands. This ideally prevents shouting and interruptions. Remember, you are participating in an organized … Continue reading

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