Category Archives: Press releases

When NOT to do a press release for a start-up, and why

 A client had booked me for a good news release. The client, a start-up, has an exciting product in the development stages. An excellent business plan, strong industry partners, an expert board of directors, and loyal local investors – all the … Continue reading

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How to write a press release that works for you

Follow these basic tips and you’ll have a release that works: Plan your objectives. Know WHY you are putting out a release. Exactly what do you want? A story? A mention? An interview? A spot on your website? (should be there … Continue reading

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Press release writing 101 – how to get media pick-up and avoid the trash bin.

First let’s define what a press release actually is, and what it is not.  It is not a speech, not a rant, and not an ad in disguise.  I’ve seen lots of releases that were ads in disguise and frankly, … Continue reading

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