Category Archives: Crisis Communications

Tired of seeing your media releases going nowhere? 7 tips to ensure they get traction

People are often confused about what a media release actually is, and what it isn’t. For starters, a media release is not a speech, not a rant, and most importantly, not an ad in disguise. Journalists find these last kinds … Continue reading

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Want trouble? Don’t have an issues management plan

People often want to know the difference between issues management and a crisis. Some use “issue” interchangeably with crisis, but they are not the same. An issue is usually, but not always, slow burning, whereas a crisis is often an … Continue reading

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More dos and don’ts for taking the client to see the editor…

Keys to successful editorial board meetings Continue reading

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Editorial Board Meetings – they work!

Editorial Board Meetings still have a place in a social media world… Sometimes the key to getting your message out correctly is to SLOW THINGS DOWN, and get the attention of your (still relevant) key media audience, with an old-fashioned face to … Continue reading

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How to handle a “doorknob” media ambush during a crisis

Recently I posed this question on a discussion board for crisis communications professionals: in the midst of a crisis, what advice do you give to execs or corporate spokespersons who are ambushed by the media as they head for their … Continue reading

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Crisis Communications – Take a refresher course in the basics

Someone tweeted a professional chat list I visit, asking if a crisis communications plan was “nice” or “necessary”. My answer: does night follow day? Do you leave for an extended road trip with the needle on empty?  The example the … Continue reading

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