Category Archives: Case Studies

Pay me. Up front. At least half. Then I start work.

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“There are two individuals who I will do work for without payments in advance. That’s because if they don’t pay, it means flying pigs are crashing into the Four Horsemen of the Apocalypse. Otherwise, I just can’t afford to bear … Continue reading

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Tired of seeing your media releases going nowhere? 7 tips to ensure they get traction

People are often confused about what a media release actually is, and what it isn’t. For starters, a media release is not a speech, not a rant, and most importantly, not an ad in disguise. Journalists find these last kinds … Continue reading

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Get it Covered Seminar

Media releases, media conferences: how to make them work for you Wednesday, May 13, 2015 1:00 PM to 4:00 PM (EDT) Peterborough Lions Club 347 Burnham Street Peterborough, ON K9H 1T5 Canada Register here! Questions? Call Jane at 705-772-7692. Finally, … Continue reading

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The Flood – A crisis communications case study

The Challenge To restore public trust in the administration and municipal council of the City of Peterborough following a devastating flood in July 2004. The flood caused people to flee from gushing sewage in their homes, overwhelmed the sewage treatment … Continue reading

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Face time

If you are a small business owner or retailer, you’ve likely had your email in basket plugged up with seminar offers to get you going on the internet. You may have decided to take the plunge, convinced by the pundits … Continue reading

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