Author Archives: Jane Carthew Davidson

About Jane Carthew Davidson

As a former senior public relations specialist with a large publicly traded multi-national chemical company, Jane Carthew Davidson produced the company’s award winning annual report for several years. Later, she was media relations specialist for Ontario’s Municipal Property Assessment Corporation (MPAC), where she wrote speeches for the executive team, trained spokespersons across the province, and developed talking points and strategies designed to clarify the role played by property assessment within the municipal taxation system. Jane is a former business reporter for the Globe and Mail Report on Business, and the Toronto Star’s Business Today. Her articles have appeared in the Toronto Star, the Medical Post, the Anglican Journal, the Financial Post and most recently, the Globe and Mail’s special supplements on subjects as wide ranging as organic farming and new investment regulations. On several occasions, Jane’s media savvy and quick research skills enabled her to win broad media attention and investment queries from Canada, the Unites States and Europe, for a unique medical device start-up venture. Following Peterborough’s Flood of the Century in 2004, Jane handled media relations for the City of Peterborough, developing and implementing the communications plan for the city’s media outreach to afflicted citizens, concerned insurance companies, city staff and other government stakeholders.

More dos and don’ts for taking the client to see the editor…

Keys to successful editorial board meetings Continue reading

Posted in Crisis Communications, Media Relations Tips, Tips | Comments Off on More dos and don’ts for taking the client to see the editor…

Face time

If you are a small business owner or retailer, you’ve likely had your email in basket plugged up with seminar offers to get you going on the internet. You may have decided to take the plunge, convinced by the pundits … Continue reading

Posted in Case Studies | Comments Off on Face time

Editorial Board Meetings – they work!

Editorial Board Meetings still have a place in a social media world… Sometimes the key to getting your message out correctly is to SLOW THINGS DOWN, and get the attention of your (still relevant) key media audience, with an old-fashioned face to … Continue reading

Posted in Crisis Communications, Media Relations Tips | Comments Off on Editorial Board Meetings – they work!

Find the centre point of your online life, and work it!

“Blogging,” she told us, “is just critical. It’s the centre point of your online life.” Our local editors group sponsored a workshop by social media guru Sofie Andreou www.sofieandreou.com recently, and yes, she DOES have the stripes to earn the title … Continue reading

Posted in Tips | Comments Off on Find the centre point of your online life, and work it!

How to goof big-time: neglect to pre-screen your clients and wind up in a moral quagmire

  I am a trusting soul, mostly. If a new client approaches me looking for a press release, a business plan or a grant proposal, I usually accept what they tell me about themselves in good faith. I do all … Continue reading

Posted in Business writing | Comments Off on How to goof big-time: neglect to pre-screen your clients and wind up in a moral quagmire

Should you stop advertising in your local newspaper and rely on social media alone? 

  If you are a small business owner or retailer, you’ve likely had your email in basket plugged up with seminar offers to get you going on the internet. You may have decided to take the plunge, convinced by the … Continue reading

Posted in Lessons learned | Comments Off on Should you stop advertising in your local newspaper and rely on social media alone? 

How to beat the 250-word challenge

  All freelance writers are grateful for fresh assignments. We like to write and most importantly, we like to eat. And as always when one particular writing assignment comes in, as it does three or four times a year, I’m … Continue reading

Posted in Editing, Lessons learned | Comments Off on How to beat the 250-word challenge

The moron’s guide to style sheets

I’m writing about this because although I fancy myself as an editor, among other things, I tried to edit my way through my first full book copyediting assignment, Alan Wilson’s Policing Ireland’s Twisted History, without a key tool. A style … Continue reading

Posted in Editing | Comments Off on The moron’s guide to style sheets

Seven things you need to ask your client before you start writing a business plan

  I thought I’d write about this because I’m in a learning curve, and I wanted to share the benefit of my experience so far. I admit I thought I knew all there was to know about creating business plans. … Continue reading

Posted in Lessons learned | Comments Off on Seven things you need to ask your client before you start writing a business plan

8 Must-Haves for Your Business Plan

Your brain is cooking with your new business idea. Positively boiling over, in fact. Your bright idea has passed the “friend” test, the “neighbour” test, the “Mom” test and most importantly, the “loans officer” test.However, writing a good business plan … Continue reading

Posted in Business writing | Comments Off on 8 Must-Haves for Your Business Plan