Author Archives: Jane Carthew Davidson

About Jane Carthew Davidson

As a former senior public relations specialist with a large publicly traded multi-national chemical company, Jane Carthew Davidson produced the company’s award winning annual report for several years. Later, she was media relations specialist for Ontario’s Municipal Property Assessment Corporation (MPAC), where she wrote speeches for the executive team, trained spokespersons across the province, and developed talking points and strategies designed to clarify the role played by property assessment within the municipal taxation system. Jane is a former business reporter for the Globe and Mail Report on Business, and the Toronto Star’s Business Today. Her articles have appeared in the Toronto Star, the Medical Post, the Anglican Journal, the Financial Post and most recently, the Globe and Mail’s special supplements on subjects as wide ranging as organic farming and new investment regulations. On several occasions, Jane’s media savvy and quick research skills enabled her to win broad media attention and investment queries from Canada, the Unites States and Europe, for a unique medical device start-up venture. Following Peterborough’s Flood of the Century in 2004, Jane handled media relations for the City of Peterborough, developing and implementing the communications plan for the city’s media outreach to afflicted citizens, concerned insurance companies, city staff and other government stakeholders.

Entrepreneurs ignore the news at their peril

When I lead a media training workshop for entrepreneurs, I like to ask them what media they follow. You see the underlying assumption: everybody follows some sort of news, and everybody has a good solid (balanced) notion of what is … Continue reading

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Pay me. Up front. At least half. Then I start work.

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“There are two individuals who I will do work for without payments in advance. That’s because if they don’t pay, it means flying pigs are crashing into the Four Horsemen of the Apocalypse. Otherwise, I just can’t afford to bear … Continue reading

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Tired of seeing your media releases going nowhere? 7 tips to ensure they get traction

People are often confused about what a media release actually is, and what it isn’t. For starters, a media release is not a speech, not a rant, and most importantly, not an ad in disguise. Journalists find these last kinds … Continue reading

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7 tips on how to run a good media conference

If you have a story that is too big, urgent or important for individual media interviews, that’s the time to hold a media conference. (If you want to frustrate the daylights out of the invited media, start late, run on too long and don’t leave … Continue reading

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Get it Covered Seminar

Media releases, media conferences: how to make them work for you Wednesday, May 13, 2015 1:00 PM to 4:00 PM (EDT) Peterborough Lions Club 347 Burnham Street Peterborough, ON K9H 1T5 Canada Register here! Questions? Call Jane at 705-772-7692. Finally, … Continue reading

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When NOT to do a press release for a start-up, and why

 A client had booked me for a good news release. The client, a start-up, has an exciting product in the development stages. An excellent business plan, strong industry partners, an expert board of directors, and loyal local investors – all the … Continue reading

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Want trouble? Don’t have an issues management plan

People often want to know the difference between issues management and a crisis. Some use “issue” interchangeably with crisis, but they are not the same. An issue is usually, but not always, slow burning, whereas a crisis is often an … Continue reading

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Reporters hunting for controversy? 11 tips to help you manage.

Big plans in the municipality going sideways? Staff and council not on the same page? A chat with a local CAO (chief administrative officer) led me to write this post on municipal staff and what they can do when faced … Continue reading

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The Flood – A crisis communications case study

The Challenge To restore public trust in the administration and municipal council of the City of Peterborough following a devastating flood in July 2004. The flood caused people to flee from gushing sewage in their homes, overwhelmed the sewage treatment … Continue reading

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New local partnership promotes unique flat screen information system worldwide

PETERBOROUGH,ON/April 23, 2012—Emmatt Digital Solutions and Sign-A-Rama of Peterborough showcased a new partnership today designed to take Emmatt’s interactive BallyHooTV into the international marketplace. “The market for this system is expanding rapidly worldwide, and to capitalize on this we have … Continue reading

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