Monthly Archives: May 2015

Tired of seeing your media releases going nowhere? 7 tips to ensure they get traction

People are often confused about what a media release actually is, and what it isn’t. For starters, a media release is not a speech, not a rant, and most importantly, not an ad in disguise. Journalists find these last kinds … Continue reading

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7 tips on how to run a good media conference

If you have a story that is too big, urgent or important for individual media interviews, that’s the time to hold a media conference. (If you want to frustrate the daylights out of the invited media, start late, run on too long and don’t leave … Continue reading

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