Monthly Archives: February 2013

How to goof big-time: neglect to pre-screen your clients and wind up in a moral quagmire

  I am a trusting soul, mostly. If a new client approaches me looking for a press release, a business plan or a grant proposal, I usually accept what they tell me about themselves in good faith. I do all … Continue reading

Posted in Business writing | Comments Off on How to goof big-time: neglect to pre-screen your clients and wind up in a moral quagmire

Should you stop advertising in your local newspaper and rely on social media alone? 

  If you are a small business owner or retailer, you’ve likely had your email in basket plugged up with seminar offers to get you going on the internet. You may have decided to take the plunge, convinced by the … Continue reading

Posted in Lessons learned | Comments Off on Should you stop advertising in your local newspaper and rely on social media alone?