Monthly Archives: April 2012

Tips for the interview – Part 1

I’d love to say there is nothing to fear when you are being interviewed by the media, but I’d be lying. There is. You CAN blow it and mess up your message. You can even buy yourself a fresh issue … Continue reading

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How to write a press release that works for you

Follow these basic tips and you’ll have a release that works: Plan your objectives.¬†Know WHY you are putting out a release. Exactly what do you want? A story? A mention? An interview? A spot on your website? (should be there … Continue reading

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